Findings
Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious persification program involving the technology of frozen foods.
In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year.
Conclusions and Recommendations
The company’s financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying Kellogg Company’s stock would be a very wise investment.
二、 假设你刚刚得知你一直与之做进口生意的John Smith先生被提升为ABC贸易公司副总经理(Deputy Managing Director),代表进口部给他写一封信表示祝贺。
REFERENCE LETTER
Dear Mr Smith
It is a pleasure to congratulate you on your recent promotion to Deputy Managing
Director of ABC Trading Company.
Because of our close association with you over the past ten years, we know how well
you are qualified for this important office. You earned the promotion through years of
hard work and we are delighted to see your true ability win recognition.
Agai, congratulations and best wishes for continued success.
Sincerely yours
Blank Lee
Import Manager